Lawrence Kｕo's Birzman Branding Story

Lawrence Kuo(right) came to visit me in Heng Shan Village on Sept. 27, 2008 with his team, the Centurion bikes and the Birzman cycling tools. For his visit, I invited

• Lawrence Kuo, CEO Dirotech http://www.dirotech.com.tw/, http://www.birzman.com/



• Jack Tsai, Partner in Charge Heidrick & Struggles Taipei office. www.heidrick.com/



• Vincent Liu, BrandDNA http://www.brand-dna.net/



• Feeling Huang, ZyXEL HR manager, Global Operation www.zyxel.com/web/



• Lu Lu 謝倩瑩, 竹科單車推廣社 http://www.wretch.cc/blog/bikelulu



• 黃天人牧師, http://www.icoc.org.tw/tenren/article.htm



• 范揚田, 意念工房 http://www.smangus.com.tw/

• Jimmy Cheng, BusinessWeekly (台灣的商業周刊) , http://thinkerckd.blogspot.com/
  
  
• 彭嘉煒, 橫山居民 前聯合報系記者
  
  to come for a mini Forum to discuss the branding strategy of Birzman and its challenges. It was a very inspiring day. After the mini Forum we went cycling in the greater Heng Shan region and visited 意念工房.
  
  The Forum was conducted in the traditional Hakka House YinChungTang(潁川堂)
  LuLu 謝倩瑩
  
  
  From Left to Right: Feeling Huang, Lawernce Kuo, Vincent Liu, Don Chen, Jack Tsai

Friends with bikes in front of the Yinchung Tang(潁川堂)







Right: 意念工房 范揚田

潔如 & Jimmy Cheng in DaShanBei

Left to Right: Don Chen, 黃天人牧師, Jimmy Cheng